The Small Business Administration (SBA) revealed that over 30% of businesses in the United States still don’t have a website. Unfortunately, the reason isn’t only because they don’t have the time to make one. Many still believe misconceptions about digital marketing.
Digital marketing offers plenty of benefits, especially for small businesses. Avoid missing out on them by breaking these myths:
1. Digital Marketing Is SEO
Digital marketing is any marketing effort that uses or harnesses technologies and devices, such as laptops, smartphones, desktop PCs, and large screens. Under it are different strategies that include search engine optimization (SEO).
SEO is improving a webpage so that it appears on the search results. The goal for this can vary from increasing web traffic to converting leads to customers. SEO falls into two general categories: on-page and off-page, which includes link development.
Digital marketing can also include social media marketing (SMM), mobile marketing (MM), and paid advertising, like pay per click (PPC).
2. Any Digital Marketer Will Do
Not all digital marketing experts are equal. Some of them specialize in certain aspects, such as e-commerce or search engine optimization.
A digital marketing firm can also be a better choice if your target market includes residents in Nevada. This is because nuances matter. You are more likely to reach your customers better when you can relate your business to their culture and consumer behavior.
When choosing the right digital marketer, it helps to ask these questions:
- How much is your budget?
- What are your marketing goals?
- What is the company’s reputation?
- How soon do you expect results?
- Do they offer a free site audit?
- How long do you want to work with them?
- Are they legitimate?
3. Mobile-Friendliness Is Having a Mobile Website
Google now implements mobile-first indexing, which means they visit your site’s mobile version first to index pages. This decision causes massive shifts in digital marketing strategies since you need to make your site mobile-friendly now.
Many business owners, though, think that mobile-friendliness equates to having a mobile website. For some, as long as their page is searchable on a smartphone, then they’re good to go. However, not all mobile sites are friendly.
Mobile-friendliness refers to the page’s ability to adapt to the changes in screens and orientations. For example, when the user moves the screen horizontally, everything on the page—from the texts to the images—also changes to the landscape.
The page’s contents don’t become distorted, and all the menus and functions are accessible and viewable. Users can also zoom in and out without issues.
Is your site mobile-friendly? You can test it using this tool.
4. Digital Marketing Is Costly
Cost is subjective, which means that what is cheap for one might be expensive for another company and vice versa. A better factor to consider is value for money. How do you know you’re getting your money’s worth?
- You are hitting your digital marketing goals for your campaign. For instance, if your objective is brand awareness, you can quantify this by the increase in social media followers or engagement.
- You found a team you love working with. They are not only producing results but also collaborating with you every step of the way.
Competition is tough these days. Give your business the best chances of succeeding by improving your mindset and belief in digital marketing.